Clicky Bezel began as a YouTube channel, but the vision was always larger than just videos. What started as a way to share a passion for watches has grown into a physical space in San Francisco, a store created for both seasoned enthusiasts and curious newcomers. The store officially opened in May of 2025.

The idea took shape over several trips to Japan, where founder Chris Tran experienced a culture that celebrates craftsmanship, details, and an honest love for watches, whether affordable or rare. That same spirit now lives in the Bay Area through Clicky Bezel.

The story of its evolution from YouTube channel to retail destination was highlighted in the San Francisco Examiner, showcasing how an online community transformed into a hub for watch lovers.

Clicky Bezel is built together with Chris’s wife, who runs her own brand alongside his. The dream is to expand further into a fully independent space dedicated entirely to watches and the community around them.

Clicky Bezel is more than a store — it is the continuation of a story that began online and now unfolds in the heart of San Francisco.